The Effect of Exposure to Narrow versus Broad Categorizations on Subsequent
نویسندگان
چکیده
Nelson, and Yaacov Trope on earlier versions of the manuscript.
منابع مشابه
Detecting and reacting to change: the effect of exposure to narrow categorizations.
The ability to detect a change, to accurately assess the magnitude of the change, and to react to that change in a commensurate fashion are of critical importance in many decision domains. Thus, it is important to understand the factors that systematically affect people's reactions to change. In this article we document a novel effect: decision makers' reactions to a change (e.g., a visual chan...
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of Business, University of Southern California (e-mail: ulkumen@marshall. usc.edu). Amitav Chakravarti is Associate Professor of Marketing (e-mail: [email protected]), and Vicki G. Morwitz is Research Professor of Marketing (e-mail: [email protected]), Stern School of Business, NewYork University. The authors contributed equally to this article. The authors thank the two anonymous JMR...
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